LTAnalytics, LLC, a leader in location-based analytics and smartphone communication, is excited to launch its Zones feature to its social distancing compliance platform. More than a simple people-counter, Zones enables its platform users to monitor specific areas of interest, be it conference rooms or kitchens, without the need for additional hardware. Customers are now able to analyze usage of vast spaces such as warehouse, and small areas of interest utilizing ever-present WiFi hardware to ensure CDC compliance guidelines, communicate with staff, and generally optimize space utilization.

“The Customers we work with repeatedly express the same needs in these trying and economically challenging times. They want a system that provides the safety and security insights needed, is cost effective and simple to install and operate, and is flexible enough to meet the needs of this pandemic, but can also provide exceptional value in a post-pandemic world,” said John Allen, VP of Sales. “The Zones feature is a critical evolution of our technology to help our clients reassure their customers, employees, and citizens that all necessary safety precautions are being taken.”

You can’t see it, but it is right there…

Sco-to-ma

/ske tome/

Noun

def. A partial blind spot in an otherwise normal visual field.

Have you ever looked for something and found it was right in front of you? Scientists call this phenomenon a scotoma. The reason scotomas happen is a result of a predisposed belief. Belief we already know what an item looks like – its color, size, shape. Our emotional state can also be a factor – whether we’re anxious, distracted, etc. We all know what it feels like to find something that was so obviously right in front of us.

The behavior of your guests, clients (and now, given COVID-19, your employees) is driving your organization’s success or failure, but until now, you just couldn’t see or access it. It is physically impossible for managers and associates to see all traffic and individual behavior inside your property. But what if you could? What would that mean to your business’ ability to operate, merchandise, service, and safely meet consumer’s needs and expectations?

THE PROOF IS IN THE DATA

Data serves as the foundation of an ever-increasing knowledge base and is now at the core of many, if not most, business decisions. The challenge is gaining access to this data, analyzing and creating actionable insights and ultimately putting it in the right hands within the organization to most safely maximize operational potential.